Google Shopping Ads Agency in Canada – PMax Strategy Experts
We set up high-converting Google Shopping Ads, Performance Max (PMax), and Merchant Center, with sales tracking from click to purchase.
About Certified Google Shopping Ads Agency
A Google Shopping Ads Agency helps eCommerce brands increase product visibility and sales by managing, optimizing, and scaling product listings across Google Shopping. Instead of traditional search ads, Shopping ads use your product feed, pricing, and images to show your products directly in the search results. A specialized agency ensures your feed is structured correctly, your bids are profitable, and your campaigns continuously improve based on performance data.
What Services Do Google Shopping Ads Agencies Provide?
A Google Shopping Ads agency manages everything from product feed setup to optimization, bidding strategy, and performance tracking to improve ROAS and scale paid revenue.
| Core Services | What It Does | Outcome / KPI Improved |
|---|---|---|
| Product Feed Optimization | Structured product data that matches search intent | Higher impressions & CTR |
| Campaign Structure & Strategy | Smart configuration of Performance Max & Standard Shopping | Faster learning & scalable ROAS |
| Negative Keyword Management | Removes irrelevant or low-intent clicks | Lower CPA & cleaner traffic |
| Competitive Analysis | Monitors competitor pricing & market positioning | Better bidding efficiency |
| Feed / Inventory Management | Ensures catalog availability, pricing, and variants stay accurate | Reduced disapprovals & stable delivery |
| Conversion & ROI Tracking | Configures accurate tracking & attribution | Transparent ROAS measurement |
When Should You Hire a Google Shopping Ads Agency?
Consider hiring an agency when you’re spending $5,000+ monthly on Shopping ads, managing 100+ products, struggling with low ROAS, experiencing frequent feed disapprovals, or lacking in-house expertise to optimize campaigns effectively.
Why Google Shopping Ads & PMax Campaigns
eCommerce brands aiming to increase sales profitably
Businesses with large or frequently changing product catalogs
Stores looking to reduce wasted ad spend and improve ROAS
What is a Performance Max (PMax) campaign?
A Performance Max campaign is a campaign type within Google Ads which uses Google’s machine-learning and automation to drive conversions (or conversion value) across all of Google’s ad networks from one single campaign.
- It uses asset groups (headlines, images, videos, feed data) rather than purely keyword-driven search ads.
- It can show ads across Search, Shopping, Display, YouTube, Gmail, Discover, Maps, etc.
- Bidding strategy is typically “Maximize conversion value” (optionally with a target ROAS) or “Maximize conversions”.
- It is designed for broader reach, automated ad placement, and leveraging Google’s algorithmic optimisation across multiple channels.
- It has less granular manual control (e.g., cannot always exclude particular search terms or placements as easily) — it tends toward a “black-box” model.
PMax vs Standard Shopping
| Feature | Performance Max (PMax) | Standard Shopping (Google Shopping Ads) |
|---|---|---|
| Placement / Inventory | Broad reach across Search, Shopping, Display, YouTube, Gmail, Discover, and Maps. | Focused placements in Shopping tab and product listings in Search. |
| Control & Transparency | Highly automated with limited control and less transparent reporting. | More manual control over bids, product groups, and search term visibility. |
| Best For | Brands aiming for scale, omnichannel reach, and machine-learning-driven optimization. | Brands needing precision control at SKU level, targeted bidding, and transparent performance. |
| Risk / Trade-offs | Less control may lead to inefficient spend and difficulty identifying which channels perform. | Requires more hands-on optimization and does not automatically leverage multi-channel placements. |
| Budget & Data Requirements | Works best with larger budgets and strong conversion data for machine learning to optimize. | Suitable for moderate budgets and brands that need tighter spend control by product groups. |
Google Shopping Ads Setup
We’ll fully configure your Shopping Ads system to start driving eCommerce sales:
- Google Ads account setup (if needed)
- Google Merchant Center listing with product feed integration
- Performance Max (PMax) campaign tailored to product goals
- GA4 + eCommerce conversion tracking (add to cart, purchases, ROAS)
- Real-time product sales performance dashboar
- Shopping campaign performance reporting
Timeline: 5–7 business days
You get a fully set-up Shopping Ads campaign, built to scale sales.
Monthly Management
Stay optimized and ahead of competitors with ongoing expert management:
- Campaign optimization (feed, bids, assets, targeting)
- New product syncing & promotion setup
- Monitoring and fixing errors, disapprovals
- Monthly performance reporting & ROAS analysis
- PMax asset refresh & seasonal campaign updates
Cancel anytime. No contracts.
Display Remarketing
Retarget cart abandoners and past visitors across Google & Facebook with personalized display ads.
- Reconnect with past visitors who didn’t convert
- Recover abandoned carts with personalized ads
- Retarget across Google Display Network
- Show dynamic ads based on viewed products or services
Compatible Platforms
We support Google Shopping Ads for:
Shopify
WordPress
Magento
BigCommerce
Wix Stores
WooCommerce
Comparison: Agency vs Freelancer vs In-House
| Factor | Google Shopping Ads Agency (Trusted Web Canada) | Freelancer | In-House Team |
|---|---|---|---|
| Expertise Level | High — specialist teams & processes | Varies widely | Depends on hire experience |
| Tools & Tech Stack | Advanced feed + bidding + analytics stack included | Limited / manual tools | Must buy + maintain tools internally |
| Cost | $$–$$$ (Retainer / Hybrid) | $ (Hourly / Project) | $$$$ (Salary + benefits + tools) |
| Ideal For | Brands scaling revenue or ROAS | Small catalogs, early-stage stores | High-volume stores with stable margins |
| Speed to Performance | Fast (proven frameworks) | Medium (depends on individual skill) | Slow (training + internal process setup) |
| Scalability | High — multi-campaign + large catalogs | Low — one-person capacity limit | Medium — expensive to expand team |
| Risk Level | Low — shared knowledge + redundancy | Medium — dependency on one person | High — mis-hire cost + knowledge gaps |
| Support | Full team: strategy + feed + bidding + reporting | Limited to one skillset | Must hire multiple roles |
Google Shopping Ads Requirements
To run Shopping Ads, your store must:
- Have a secure website with clear policies (shipping, returns, contact)
- Provide accurate product data (title, price, availability)
- Avoid prohibited items (e.g., weapons, unapproved supplements)
- Ensure your product feed matches your live store
We guide you through every compliance check.
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