- Monthly Retainer · Google Ads for Local Leads
Your ads are running.
Are they bringing in
the right customers?
For Canadian service businesses spending on Google Ads but getting calls from the wrong people — or not knowing which ads are working at all.
Flat fee. No % of ad spend.
Full setup included in month one
Live Looker Studio dashboard included
Month to month. No contracts.
- SOUND FAMILIAR?
Three situations we see in almost every
local service account we audit.
Any one of these will quietly drain your budget every month without showing up as an obvious problem.
You're getting calls. Most of them are from people you can't help.
Broad match keywords and loose geographic targeting are pulling in calls from outside your service area or for services you don't offer. Each one costs the same as a qualified lead. The problem compounds every day the account runs uncorrected.
Google Ads shows strong conversions. Your actual enquiries don't match that number.
The account is counting page visits, button clicks, or bounced sessions as leads. Smart Bidding is optimising toward the wrong signal. The reported cost per lead looks fine. The real cost per qualified lead is two to three times higher.
You don't know which ads are working. You can't make a confident decision about the budget.
No call tracking. Form submissions not tied back to keywords. You know money is going in and some calls are coming out but you cannot connect the two. Every budget decision is a guess.
- WHO THIS IS FAR
Canadian service businesses that need Google Ads
to bring in the right customers.
Not volume. Not cheap clicks. Qualified enquiries from people in your area who need exactly what you offer.
HVAC and Home Services
Furnace replacement, AC installation, plumbing, electrical. High ticket jobs require tight keyword targeting and geographic control. Broad match pulls in calls that will never convert at your margins.
Home Improvement and Renovation
Quote requests from homeowners whose budgets do not match the project size you need to make the margins work. The fix is tighter intent signals and better qualification at the ad level.
Legal Services
Immigration, family, personal injury. Enquiries for case types outside your practice area cost the same as qualified ones. Keyword structure and negative lists are what separate a profitable account from a wasted one.
Dental and Medical Aesthetics
Ads filling books with cleanings when implants, Invisalign, and cosmetic treatments are what the practice needs to grow. Separate campaigns with separate bid logic for each service type is how this gets fixed.
Financial and Mortgage Brokers
High intent queries compete at high CPCs. Wasted spend on low intent searches or out of area clicks destroys the unit economics quickly. Precise match types and conversion tracking are non-negotiable here.
Auto Service and Repair
Oil changes versus transmission rebuilds versus collision repair require completely different campaign structures. Running them together blends the economics and makes it impossible to know what is actually profitable.
Not on this list? Get in touch anyway. The underlying account problems are consistent across most local service verticals.
- WHO WE FIX IT
Three things that change when the
account is set up correctly.
Select each to see what the fix looks like in practice.
- Lead quality Right customers calling
- Cost Budget going to real prospects
- Transparency See exactly what is working
Keywords matched to your actual services, not broad terms that attract anyone
Geographic targeting set to your real service area, not the entire province
Lead scoring: High, Medium, Low — based on call duration, source, and intent
Negative keyword list maintained monthly — wrong searches excluded before they spend
High
High
Med
Low
Search term audit — every keyword spending money reviewed and categorised
Budget adjusted by time of day and day of week, matched to your actual enquiry patterns
Seasonal structure — higher budget in peak months, lower in slow periods
Smart Bidding trained on verified leads only, not miscounted page visits
$615 per month
↑ redirectable to right customers
WhatConverts call tracking — every call logged, scored, and traced to source
GA4 form tracking — completed forms verified independently
Looker Studio dashboard — live, client facing, updates continuously
Cost per verified lead — not cost per page visit miscounted as a conversion
82%
↑ from 41%
- WHAT'S INCLUDED
Everything in the retainer. Nothing held back.
No separate onboarding cost, no add ons, no hidden extras. Full setup in month one and ongoing management every month after.
Search campaign management. Keywords, bidding, ad copy, and extensions reviewed and adjusted monthly.
Negative keyword list. Maintained and expanded monthly based on actual search term data.
Smart Bidding optimisation. Trained on verified lead data only, not miscounted conversions.
Budget allocation. Adjusted by time of day, day of week, and seasonally.
WhatConverts call tracking. Every call logged, scored, and traced to source campaign and keyword.
GA4 form tracking. Completed form submissions verified independently.
Looker Studio live dashboard. Real time reporting you can access any time. Yours permanently.
Monthly search term review. Written summary of what changed and why.
Landing page audit. Load speed, CTA clarity, form placement, and message match with your ads reviewed.
Conversion audit. Every conversion action verified before campaigns run or are optimised.
Account structure review. Campaigns, match types, and geo settings checked and corrected where needed.
Baseline report. What we found, what we fixed, and what to expect in month two.
- COMMON QUESTIONS
What people ask before starting.
We're already running Google Ads.
Why aren't the leads converting?
Usually one of three reasons. The account is counting the wrong things as conversions, so Smart Bidding is optimising toward page visits or button clicks instead of actual calls and forms. Or keyword targeting is too broad, pulling in searches that will never convert at your margins. Or geographic targeting is too wide and spend is going outside your real service area. The audit in month one identifies which of these applies and fixes it.
The management fee is flat regardless
of ad spend. Is that right?
Yes. The fee is the same whether you are spending $1,500 or $8,000 on ads. The work involved does not scale linearly with spend. What matters is account complexity and the quality of the management. A flat fee also means our incentive is to get you better results, not to grow your ad budget.
How do I know if my tracking is
counting the right things?
The simplest check: look at the conversion number in Google Ads and compare it to the actual enquiries you received in the same period. If Google Ads shows significantly more, your tracking is likely counting page visits or other non lead events. This is the most common issue we find — and the most damaging, because Smart Bidding has been optimising toward the wrong signal the entire time.
Will I have access to my account
and dashboard at all times?
Yes. The fee is the same whether you are spending $1,500 or $8,000 on ads. The work involved does not scale linearly with spend. What matters is account complexity and the quality of the management. A flat fee also means our incentive is to get you better results, not to grow your ad budget.
Do I need a new website or landing page
before we can start?
Not necessarily. Month one includes a landing page audit where we review your existing page for load speed, CTA clarity, form placement, and message match with the ads. If significant issues exist we will flag them clearly. Most service businesses can start with what they have while improvements are made in parallel.
How long before we see
lead quality improve?
Tracking fixes and campaign restructures show up in the data within the first two to three weeks. Lead quality improvements are typically visible within the first month once the account is running on correct structure. We will tell you honestly what is realistic for your specific situation before you commit.
Describe the situation. We'll take a look.
Tell us what you are spending, what you are seeing, and what is not adding up. We review the account and come back with what we found, not a proposal.
- We look at the account. What you have described points us to where to look. If you share access, we go into the campaigns directly.
- We come back with what we found. What is wrong, what is causing it, and what would change if it were fixed.
- If it makes sense to work together, scope is agreed before anything starts. No surprises.
- Response within one business day
- No obligation. Review first, decide after.
- You own everything: accounts, dashboards, data